Software Marketing Management
Kallen360 brings a balance of entrepreneurial spirit and focused determinism to the table. While we like to create new revenue opportunities, some of the best strategies are already in place and easily duplicated. We are known for our collaborative marketing strategies, leveraging the best partners in the industry, but we also include; eCommerce Guidance, Social Media Marketing, Affiliate Marketing Strategies, Web Design, Search Marketing (SEO) and Pay Per Click (PPC) Services.
Partner Marketing and Business Development
In partner marketing and business development, synergy is the term we like to use and we use it often. We seek opportunities that simply make sense for both parties. Return on Investment (ROI) and Product Distribution are other terms that are strong in our vocabulary. Most commonly, we can take your company and introduce it to another strong company that offers a synergistic product offering or vice-versa. We like to create 1+1=3 relationships - This is how we all make money. K360 also specializes is OEM partnerships which are incredibly vital to new revenue growth. Not far behind are innovative ways to bundle software, cross-sell products in shopping carts and leverage effective email marketing. We learn of new ways to create “synergy” with every new client that comes aboard.
Public Relations
When trying to increase your footprint in your product category, it's important to gain endorsements from the major software publications and download sites. K360 will help get your products reviewed and seek editorials on your behalf. With an product reviewer and editorial contact list of 30+ major publications and download sites this can greatly improve your credibility and reputation in the industry.
eCommerce
With all the eCommerce providers available, it’s hard to determine who the best fit is for your company. Rather than engage several different companies, work with us and we’ll provide information that will help you make your decision. K360 has professional relationships with several, if not all major providers and can help find you the best home. Contact Us for preferred pricing rates, exclusively offered to K360 clients.
Social Media Marketing
The Social Media movement has given birth to a huge population of websites that facilitate user generated content and support for the creation of user profiles. According to a recent study on Social Media conducted by Hitwise, the market share of U.S. visits to the top 20 Social Media websites has grown from 3% of all U.S. Internet visits to over 15.5% in the past two years; a growth rate of 416%!! Leveraged correctly, your Social Media presence can simultaneously protect your brand, enhance your brand reach, bolster your link popularity, and drive qualified, relevant traffic to your web site. K360 will leverage its intimate knowledge of the Search Engine Optimization and Social Media Profile Building to enhance your social profile and protect your brand.
Affiliate Marketing
Similar to eCommerce providers there are a vast array of affiliate programs and we can help you find the best affiliate partners. If you are a non U.S. vendor this is where we can really help your company increase revenue. K360 has relationships with companies like Commission Junction, Intel, Microsoft and special rates are available for heavy volume. If you are just starting out we can also point you in starter affiliate programs free of charge.
Web Design
With thousands of web design firms and creative agencies vying for your business, the process of selecting a web design firm can be an arduous task. In evaluating vendors it can be very difficult to gauge potential quality and make a decision on which firm is the best fit for your project. K360 offers boutique-style web design and creative solutions for businesses large and small. Our design approach focuses on usability and accessibility, so you can expect a clean and professional looking design that stands apart from the competition. We make sure to follow the latest web standards when creating our websites, so you can rest assured that in the future your site will be easy to maintain and update.
Search Engine Marketing (SEO/SEM)
K360 partners with only "white hat" Search Engine Optimization and Paid Search consultants who have literally worked together for the better part of ten years providing consulting services and hands on training for some of the Internet's most recognizable brands. Managed properly a well executed search engine marketing campaign will leverage the symbiotic relationship between paid and organic search to improve your overall performance on the search engines. Kallen360 knows how to isolate, extract, and apply critical click stream data for the mutual benefit of both paid and organic search campaigns. Contact us for a free website consultation today.
